Penneys has just launched a leak-resistant bra, made from recycled nylon, which at €14 won’t break the bank. “The one specific maternity label I would drop money on is an American brand called Hatch,” says Sherling. Top tip: Marks & Spencer’s maternity tights (only available online) get a good ranking from our readers. Speaking of leggings, try Lululemon’s Align leggings (they pretty much have cult status at this point for their soft fabric and good fit) and Irish brand Powercut’s Bump leggings for a combination of comfort and hold. Scandi brand Ilouity is noted for its elegant take on maternity dressing – its capsule denim range is rivalled by its maternity leggings range, which can be dressed up and worn from day to night. ASOS’ maternity jeans and dungarees rank high on popularity, as do H&M’s, which range from super-skinny to Mom and kick-flare styles. Main image: Instagram some areas, only maternity clothing will do. Each style comes with discrete feeding panels, meaning they can be worn from bump to breastfeeding. There’s an array of dresses that nod to the latest trends – from sweeping prairie styles to rock-and-roll, bias-cut slips in glittering metallics. Steele does similar styles every year.” Elsewhere, new maternity brand Cari ( founded by Cork woman Sue Carter, comes with the caveat that pregnancy dressing shouldn’t negate personal style. “I wore a Helen Steeledress from Costume throughout my pregnancy when I needed to be a bit dressy and I still wear it now. Also, Poudre Organic shirts from The Little Wooden Peg in Dun Laoghaire ( and Le Bonne Shop T-shirts and trousers from Scout in Temple Bar ( What about occasions? “I love what Kindred of Ireland is doing it’s ideal for pregnancy and beyond,” says Sherling. A noteworthy mention goes to Theo & George T-shirts (for everyday wear. Many Irish brands and shops are answering the call of non-maternity maternity clothing. The rest of the time I lived in tent dresses by COS – they’re the pregnant lady’s friend when she needs to look smart.” This is echoed by jewellery designer Natasha Sherling ( “I bought maternity jeans from H&M and wore them with regular tops. “Buying those kinds of pieces has the added benefit of allowing you to still feel yourself,” she says. “A lot of specific maternity wear is very unstylish,” says Alex Calder, head of content at Dublin tech start-up & Open, who opted for loose-fitting COS dresses and shirts in her normal size that could be worn for maternity – and beyond. Finding good maternity wear? A lot easier said than done.
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